The holiday season is here and it is consequently peak season for most retailers. This is a period that you need take into account, literally and figuratively. You have stocked up on the popular retail products and gift ideas to meet the demand so now you need to get them to the customers.
Here are a few tips on how to sell your retail products during this peak season.
Design a captivating advert. Decide on which products you want to sell and create an advert highlighting the different products. Don’t put plenty of products on one advert. Choose one product which has the main feature on it and design a fun concept around the product that is eye catching. Ask your staff to get involved. This will make them feel more valued and will motivate them to sell your products. If you have an advert filled will a dozen products, your customer will lose the focus of the advert and will just glimpse past it. You need to grab their attention within a second. If you have plenty products, then rather design an advert for the main product in each category. This will draw your customer into the store, then they’ll see your other range and purchase more than just what they came in to the retail store for. You could also find out from your wholesaler if they have designed any adverts that you can adapt for your use.
Market the advert. There’s no use designing the advert and you don’t market it. Market it in numerous media depending on your budget. Use social networking to get your advert out in the market quickly. Use this media often. You can also advertise in magazines and local newspapers. The more you advertise, the larger audience you’ll reach.
Run special promotions. Decide on in-store promotions such as 20% discounts or buy one get one free specials. Then advertise these to your customers to attract them to your store. The more promotions you run, the better the possibility of more people coming to your store. They will then tell their friends and we all know that word of mouth advertising is the best method of marketing.
These are a few tips that you can use to market and promote your retail products to your potential customers. Meet with your staff and come up with some fun ideas for the festive season, spruce up your store and start selling those gift ideas to your customers.
J&E Cash ‘n Carry is one of South Africa’s biggest wholesalers in the following categories of products: Cosmetics, Groceries, Sweets, Personal Care, Household, Health, Beauty, Baby, Hardware, Electric & Stationery. We supply traders only, and offer the highest standards of service, the cheapest deals, and the best buying experience.