If you are the owner of a retail store, then you probably often take stock of what you have in store, what sells and what doesn’t. There are certain products that most people purchase regularly from a general retail store. That means that you need to ensure that you stock these items in order to close the sale.
Which products should every general retail store keep in stock?
Toothpaste. As simple as it sounds, a general retailer should have sufficient stock of toothpaste. There should be a variety of brands, from Colgate to Aquafresh. Everyone has to brush their teeth and many times people go on holiday or business trips then they forget to pack toothpaste. In such cases they will quickly run to the nearest general retailer to buy toothpaste. If you have their favourite brand in store, they will buy it then and there. Also keep stock of toothbrushes, just in case.
Variety of Snacks. As mentioned in the previous paragraph, customers will come in to the store for one thing but will leave with more. Everybody loves snack items whether it is a chocolate or a pack of chips, you need to keep a variety of quick snack products in your store. Preferably near the cash register where the customer has to wait in the queue. This is good time to sell to the customer’s snack desire as they will make the impulse decision while standing in line to pay.
Shampoo and Conditioner. Keeping these items in stock will keep your customers coming back. Many people don’t stock up on these products and only realise that they need more when they run out of shampoo and conditioner. Then they run to a reasonably priced retailer to make their purchase.
Deodorant and Roll On. Deodorising products are always required by customers. Keep an assortment of sprays and roll-on’s for male and female customers. Each customer will have their own preferred scents. If you have it in stock, they will easily make the decision to buy it.
Body Lotion. If a female customer comes in to your store to buy deodorant and roll on, they will most likely want to purchase body lotion to complete their cleaning regiment.
If you keep these items in stock, you will not only sell the product that the customer came in for, but you may even sell additional products such as snacks, sweets and chocolates or any other enticing product.